Angel Reese has always been a master of turning criticism into fuel for success, but her latest move might be her most brilliant yet. The Chicago Sky forward is transforming what started as online mockery into a potential business empire, proving that sometimes the best response to negativity is to own it completely.
From Criticism to Trademark
Online fans coined the term “mebounds” to describe Reese’s rebounding style, initially as a way to criticize her approach to the game. The term was meant to suggest that she was padding her statistics with easy rebounds, but Reese saw an opportunity where others saw an insult. Instead of letting the criticism define her negatively, she decided to flip the script entirely.
Following suggestions from supporters that she should trademark the term, Reese took decisive action. She officially filed a trademark application for “Mebounds,” demonstrating her business acumen and her ability to transform potential brand damage into brand building. This move represents more than just clever marketing – it’s a masterclass in controlling your own narrative.
Reese has openly embraced the trolling aspect of her brand strategy, stating that she actually enjoys it because it often sparks good ideas. This perspective reveals a mature understanding of how modern social media dynamics work and how athletes can leverage controversy for positive outcomes. Rather than being defensive about criticism, she’s turned it into content creation and business opportunities.
Dominant Performance on the Court
While Reese’s off-court business moves grab headlines, her on-court performance in her second WNBA season has been nothing short of spectacular. Through 10 games, she’s averaging 10.4 points, 11.9 rebounds, 3.5 assists, and 1.7 steals in 29.7 minutes per game. These numbers showcase a well-rounded player who impacts every aspect of the game.
Most impressively, Reese is leading the WNBA in rebounds during the 2025 campaign, just as she did during her rookie season. This consistency in one of basketball’s most demanding statistical categories demonstrates her work ethic and positioning skills. Her rebounding prowess isn’t just about athleticism – it requires basketball IQ, timing, and relentless effort.
The pinnacle of her early-season success came on Sunday when she recorded her first career triple-double with 11 points, 13 rebounds, and 11 assists. This achievement highlights her evolution as a complete player who can facilitate for teammates while maintaining her dominance on the boards. Triple-doubles are rare in the WNBA, making this milestone particularly significant for her career trajectory.
The Power of Ownership
What makes Reese’s “mebounds” trademark strategy so effective is how it demonstrates the power of owning your narrative. Instead of allowing critics to define her brand, she’s taken control of the conversation and turned it into a potential revenue stream. This approach shows other athletes how to handle online criticism in the social media age.
The trademark filing also reveals Reese’s understanding of intellectual property and brand development. By securing the rights to a term that’s already associated with her playing style, she’s created a foundation for future merchandising, endorsement deals, and marketing campaigns. This forward-thinking approach suggests she’s building a brand that extends far beyond her playing career.
Lessons in Modern Athlete Branding
Reese’s handling of the “mebounds” situation offers valuable lessons for athletes at all levels. First, it shows the importance of not taking criticism personally but rather evaluating it for potential opportunities. Second, it demonstrates how athletes can use social media dynamics to their advantage rather than being victims of them.
Her approach also highlights the changing landscape of sports marketing, where athletes have more control over their personal brands than ever before. By being proactive rather than reactive, Reese has turned a potential negative into a positive brand asset.
Looking Forward
As Reese continues her impressive second season, her “mebounds” trademark represents more than just a clever business move – it’s a statement about her confidence and her vision for her career. She’s not just playing basketball; she’s building a brand that could outlast her playing days.
The 23-year-old’s ability to transform criticism into opportunity while maintaining elite performance on the court suggests she’s developing into one of the WNBA’s most complete players and marketable personalities. Her willingness to embrace controversy and turn it into content shows a sophisticated understanding of modern sports marketing.
Angel Reese’s “mebounds” trademark is ultimately about more than rebounds or business deals – it’s about an athlete taking control of her story and showing others how to turn negativity into power. In a sports world where social media criticism is inevitable, her approach offers a blueprint for success both on and off the court.